Hi, I'm Susan Gay, medical content strategist and publisher. I help companies and associations build their medical information brands.
Entrepreneurial publishing leader with over 25 years experience in acquisitions, product development, management and marketing in health science publishing. Proven team builder and catalyst, creating new publishing opportunities and exploiting market niches. Consistent record of innovation with both print and electronic products. Customer-focused, with an acute sense of market trends and a wide range of achievements in content curation.
Susan Gay's Background
Susan Gay's Experience
Vice President, Publisher, Clinical Medicine at Lippincott Williams & Wilkins (Wolters Kluwer Health)
July 1995 - January 1999
Recruited to turn around negative profit trend of $26M clinical book division. P&L responsibility for staff of 30, publishing over 100 book and electronic products annually. Increased division annual revenue over 20%; achieved record profitability.
Editor-in-Chief, Medical Books and Multimedia at Mosby (now part of Elsevier)
January 1995 - July 1995
Executive Editor at Mosby (Now part of Elsevier)
October 1988 - July 1995
Expanded medical division. Grew revenues in one specialty ten-fold in 4 yrs. Hired and directed teams responsible for acquisition and product development in selected fields and personally managed several publishing programs. Named Editor of the Year 1993.
Executive Editor at J. B. Lippincott
1986 - 1988
Senior Editor at Grune & Stratton
1982 - 1986
Acquisitions Editor at Butterworths
1980 - 1982
President and Publisher at InfoBrand Publishing, Inc.
Successful track record of product development through consulting firm emphasizing greater brand awareness of professional information products. Examples:
*Expanded one of the best-known medical brands, the Netter Collection of medical illustrations, into new areas of clinical medicine; acquired more than $4M in new product. Entered new markets that spawned creation of online ancillaries, licensing revenue, custom products and specialized content that continues to grow.
*Acquired unique new content for landmark database product for institutional and professional market.
*Advised several publishers on best options for organic product development as well as private labeling of third-party content.
*Developed comprehensive business plan to grow small medical publishing company for acquisition; expanded product line into mobile formats.
*Built plan to form strategic alliance with medical societies for web-based educational company.
*Launched flagship product in complementary medicine.
*Created overall publishing strategy for major medical association.
Susan Gay's Education